Verify which products worked best for each audience: users who were unaware of the brand, users similar to those who were already buyers and, finally, for users who already knew and/or were buyers of the brand. One of the strategies with the best results at this time of year is to focus campaigns on remarketing . For this, it is important that we create a good pixel structure on our website, analyzing each of the steps of the purchase process and thus be able to impact it with the appropriate message . The remarketing strategy in this case was vital, achieving an average conversion rate of 3.1% in this campaign.
The average cpa of this campaign was E Commerce Photo Editing Service reduced by 75% compared to the previous period; a large part of the success of the remarketing campaign came from the amount of traffic that was captured in previous periods and that we were able to re-impact with very attractive messages. During cyber ​​monday we followed this same strategy and managed to reuse a large part of the traffic generated during black friday: cyberclick success story: is it profitable to invest resources in special promotions? Although the results that we can obtain, especially in retail and electronics, can be very promising, we must bear in mind that black friday brings with it an inevitable growth in competition.
As we said, these are times when e-commerce achieves a large volume of sales and, therefore, your investment is greater. This strong increase in competition will mean that the costs of the advertising that we want to do are higher, at the same time that the user will receive many more impacts through multiple channels. It is of vital importance, therefore, that we manage to be relevant. We must consider what type of promotion can work best, test between different alternatives, and even, if we cannot make great discounts,