They Do Not Have to Be Direct Sales, They Can Be Newsletter Subscriptions, Resource Downloads and Any Other Type of Leads . These Searches Make Up Another 10% of Total Searches, Making Them Extremely Valuable for Those Lucky Landing Sites. 3# Informational Search We Arrived at the Most Common Type of Search! and It Is That 80% of the Searches Correspond to the Informational Ones, Which Define Those Searches Through Which Users Try to Find Out, Regardless of Whether It Is About Their Nearest Bookstore, the Most Recommended Digital Marketing Course or the Best Way of Cook an Omelette They Are Searches with a Variable Value,
Depending on the Topic and the Depth of the Keywords, but They Give Rise to Opportunities as Diverse as Generating Traffic, Discovering Brands, Obtaining Links and Getting Leads . How Does the Google Search Algorithm Work? More or Less Roughly If You executive list Search for Digital Marketing for Example, Google Will Look If Your Content Talks About Digital Marketing, If Your Site Has Authority for That Subject, If the Author of the Article Is an Expert and If the Word Digital Marketing Is Present in the Title, in the Subtitles and You Talk About It in the Content. It Is Also Able to Know If You Use the Right Jargon to Talk About That Topic. in Addition, If Your Content Is Good, It Is Possible
That It Will Be Cited by Other Websites, So, Under Equal Conditions, Those Contents That Are More Cited Are Better. and Finally, Google Uses Artificial Intelligence to Analyze How the User Interacts with Your Content, Which Is Why It Is So Important That Your Page Loads Quickly and Hooks the User You Are Looking for with Content That Offers Differential Value. We Can Summarize the Main Seo Criteria In: 1# Keywords . Seo Works with the Keyword or Keywords That Will Be Used as a Guide for the Search Engine to Understand the Content of a Website or Category. These Keywords Will