Jun 12, 2022
In Available Apartment Forums
Through content interaction, users have a "sense of benefit" before purchasing (conversion), and with the shaping of consumption scenarios, conversion executive list becomes easier. Key interactive features: Pre-interaction: Novel trial reading, direct experience Situational interaction: online plot, immersive participation 02 Efficient creativity Tencent interactive executive list advertising templates are diverse and interesting in form; the delivery operation is convenient, and the backing of Tencent technology allows brand owners to easily realize one-stop intelligent delivery, and efficiently produce high-quality advertising materials. Tool industry customer In the creative part, replace the template material with mobile phone fragments, ipad fragments, etc., consistent with the executive list theme of the fission activity in the APP. After the user sees the advertisement (before downloading), the outer video strengthens the interest points of the fragments, and the inner material set executive list fragment gameplay undertakes the outer slogan. After the user downloads and activates the APP (after downloading), the gameplay is further upgraded to increase the retention rate on the next day. 03 Exact match Even the best advertising content needs to be seen by the "right people". Tencent Interactive. Advertising relies on Tencent's massive users and big data platform to efficiently match target groups and achieve accurate content delivery. Under executive list the refined operation of "short-chain interaction, efficient creativity, and precise matching", the pre-link of ordinary advertisements is mechanized, the method is single and rigid, users have no executive list sense of exclusiveness, and it is easy to lose low-willing customers. After the refined operation of interactive advertisements, CTR , CVR has increased by more than 50%, and some excellent advertisements have increased by more than 100%. In addition, the user retention rate has also increased by about 40%.