For Espinosa it is necessary that “we also learn from the past the love of an artisan for his materials; the devotion of a stained glass artist to his church; and the admiration of a scribe to his mentor, and let us achieve the same transcendent results that are born of worthy exchanges ”. Is design valued in Mexico? 6 Designer GM Meave ( @meave ) agrees with Espinosa on this point but makes a distinction. "Culture of design certainly exists, what there is not at all is a culture of design as a driver of business and economic activity.
There are brands, products and companies that understand it and apply it very well, but unfortunately a large part of the public The general public and large sectors of government do not understand it. Few consider it a real intellectual asset, a necessary and jewelry retouching service vital activity in the commerce and communication of the world today. We have a lot of work to do". Design as a service vs. Design as a luxury “When you think of design as only what you can see, like a logo, colors, stripes, you think of a little design, as they say here,” explains graphic designer and
Brand Strategist Alejandro Pascalis Videgaray ( @alejandro_pascalis ). For him, who knew how to work on regional and high-value projects for financial and pharmaceutical companies and for brands like Uber, Uber Eats, Claro, American Express, the real problem lies in that reduction. The most heard reflection is “why am I going to invest in design if it is more important to invest in promotion”, Pascalis. “When you have such a basic conception of design, you're not understanding it for what it really is: a problem-solving tool,” he observes. “Design goes far beyond what is tangible.