Virtual reality is all about user experience, not content. If the VR experience is unable to elicit an emotional response, consumers will not be able to take the desired behavior. Click to tweet The Delicatessen VR Experience is one of the best examples of using VR to create emotional connections with your target audience. In 2017, emerging technology marketing agency TERREX (a division of Adidas and Somewhere Else) launched a VR experience after mountaineers
Delaney Miller and Ben Rueck ghost mannequin effect scaled the Babera Mountains on Corsica. In this VR environment, users can experience mountain climbing with Miller and Rueck. This is an event that most of us don't attend. “Immersive technology like VR allows you to recreate an outdoor sports experience that you wouldn't otherwise think of. This will show you how exhilarating outdoor climbing is, and adidas TERREX products. You can make informed choices about, "said Stuart Wells,
Global Director of Brand Marketing at Adidas. Use the actual settings In most cases, VR is more effective with the actual settings. This allows consumers to be informed of how the product can help solve real problems. For example, Mercedes-Benz has created a VR showroom with a million test drives. This is the first AI-driven personalized VR showroom where people can "experience virtual reality in a simple, fun and affordable way." AI Assistant will guide you through vehicle options, from interior colors to rims and other accessories, to assist you in choosing a test drive route. learn more: